Improving Creative Msme Performance Through Artistic Orientation, Financial Literacy, And Technology Literacy In MSMEs
Hamidah1, Tuty Sariwulan2, Ifah Rofiqoh3

Universitas Negeri jakarta

Abstract

The aims of this research are to analysis the effect of artistic orientation, financial literacy, and technology literacy to improving the performance of creative MSMEs in Brebes Regency. Data was collected from 158 respondents. Research approach is quantitative causative research. The data analysis method using descriptive statistic and multiple linear regression through SPSS. The results of the research indicate that the artistic orientation and financial literacy variables affects the performance improvement of creative MSMEs. While the variables of technological literacy do not affect the performance improvement of creative MSMEs.

Keywords: MSMEs, performance, artistic orientation, financial literacy, technology literacy

Topic: Financial