Revitalization of Operations Aspects of Management to Improve Performance Efficiency: Study Case at PT. XYZ
Muhammad Bari

Faculty of Economics and Business, Universitas Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta
10430

Abstract

MSMEs contribute significantly to both Indonesia^s economic growth and employment. According to data published by Ministry of Cooperatives and Small and Medium Enterprise, in 2021 MSMEs contribute estimated at 8,573 trillion rupiah. MSMEs also contributed to employment by at least 96.92% estimated at 119,6 million people. Among product and service-oriented business, MSMEs that focuses its products on services business need to pay more attention to its standardization both in service delivering process and the end products received by clients. Located in South Jakarta, PT. XYZ is a medium enterprise focusing its products on service business as management and psychology consultant. This study uses business coaching techniques with qualitative method in data collection to map current condition and problems of the company to devise and implement solutions of improvement. Two main problems found within the company are the unavailability of proper job descriptions and standard operational procedure (SOP) for service standardization to improve its performance efficiency. The result shows the implementation of proper SOP (standard operating procedure) and job descriptions of functions positively affects company^s performance efficiency because of the standardization in service deliver procedure which in turn improving the quality of the company^s end-products, the psychological reports. The implementation of SOP and job description helps the employees understand about their responsibility and functions properly to meet company standards. The implementation of SOP and job description also helps the company to gain international certification of ISO which in turn broaden market segments for B2G (business to government) and increase in company annual income. This study aims to assist MSMEs in managing their internal function of management in operations aspect by implementing proper job description and SOP (standard operational procedure).

Keywords: business coaching, company performance, operations management, standard operational procedure, job description.

Topic: Entrepreneurship