Effect of Human Capital, Social Capital, and Financial Capital on SME Survival in Digital Era Study in DKI Jakarta University of Indonesia Abstract SMEs are the most important pillar in the Indonesian economy. Based on data, the number of SMEs in 2018 reached 64.2 million with a contribution to GDP of 61.07% or worth 8,573.89 trillion rupiah. In 2019 the COVID-19 pandemic occurred, restrictions on community activities as an effort to deal with the COVID-19 pandemic had caused significant economic losses nationally (Hadiwardoyo, 2020). Small businesses are among the hardest hit by the COVID-19 crisis, many are closing their businesses temporarily, and furthermore facing cash flow constraints (Baker & Judge, 2020). Based on BPS data, the contribution to GDP in 2020 decreased by 23% on an annual basis from 60.3% to 37.3%. The Covid-19 pandemic has had a major impact on the business continuity of Micro, Small business. If we do not know the factors that affect business survival, SME business actors will not know for sure such as the importance of the role of SME owners, access to finance, having strong and good social capital with customers, suppliers, and closest colleagues such as family or friends, the importance of knowing market information that is useful for SME owners in setting strategies to survive and still profit from the business. Keywords: SME Survival- Financial Social, Human Capital, social Capital, Entrepreneurship Topic: Entrepreneurship |
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