Development of Online Sales Through Tokopedia And Shopee And Improvement of Customer Relationship Management at Alaskaki Concept Store
Cheeryl Nefidya Sari

Universitas Indonesia

Abstract

Increasing sales and improving customer relationship management is really important for any business. Alaskaki Concept Store, the object of study, an SME who sells apparels and accessories such as shoes, glasses, hats and bags, facing difficulties to increase their online sales and managing relationship with customers. The study aims to guide SME Alaskaki Concept Store on how to develop or increasing the sales through online channels (Tokopedia and Shopee) and improving their customer relationship management. The business coaching was conducted during January until June 2022 and using qualitative research with descriptive analysis. All data collected by in-depth interviews, observations, online questionnaires, and literature reviews. Through this business coaching, it is expected that the sales of SME Alaskaki Concept Store will be increased and they could maximize the use of customer^s database to carry out more targeted promotions.

Keywords: Business Coaching, Customer Relationship Management, Online Sales, Alaskaki Concept Store, SME

Topic: Entrepreneurship