The Influence of Innovation Culture and Customer Co-Creation on Market Performance^s ICT Firms with Knowledge-Intensive Business Services Deka Alpraeska, Arviansyah
Magister of Management, Faculty of Economics and Business, University of Indonesia
Abstract
Digital transformation and technological developments in all industrial sectors have encouraged companies engaged in ICT to continue developing strategies and innovations in business competition. Innovation culture and business development based on knowledge in the last few decades can be interpreted as an indicator of the transformation of the industrial economy into a knowledge-based economy. The creation of remarkable innovation is believed to be obtained from the customer. This study examines the effect of Innovation Culture and Customer Co-creation on Market Performance in information and communication technology companies. Specifically, it focuses on the Knowledge-Intensive Business Services (KIBS) that can support businesses in achieving high firm performance in the market by utilizing marketing innovation and product innovation factors. A survey of 200 respondents was conducted and tested using the Partial Least Squares (PLS-SEM) method. The results of this study are that Innovation Culture and Co-creation can positively influence the market innovation, product innovation, and market performance in ICT companies with KIBS.
