Airport Business Strategy In Facing Crisis - Case Study : Yogyakarta International Airport Ristiyanto Eko Wibowo
Magister Management Universitas Indonesia
Abstract
Purpose - The objectives of this study are 1) to support strategic planning for YIA to recover and survive the impact of COVID-19, 2) developing non-airport traffic and business in line with the policies of stakeholders.
Design/methodology/approach - A strategic initiative with studies that can be measured on the basis of a survival-based theory approach, with a qualitative data collection methodology through In-depth Interview (IDI) with 7 informants who are experts in their fields and have roles as regulators, shareholders, government and stakeholders. The data obtained from the previous case studies are used to become a study to support the implementation of strategic initiatives.
Findings - The strategy details include financial, commercial, operations, HR and technology aspects that have a significant impact on the objectives of the case study research.
Practical implications - Strategic analysis that can be applied to Yogyakarta International Airport (YIA) with a projected impact of increasing on financial and operational performance.
Originality/value - The analysis is carried out empirically based on the insights of the informants which were analyzed using nvivo with coding according to the results of data collection that are relevant to the purpose of case study research.
