ANALYSIS OF FACTORS THAT CHALLENGE DIGITAL TRANSFORMATION AT TELKOMSEL COMPANY 1. Fredy Siswanto 2. Siska Noviaristanti 3. Gadang Rumantoko
Telkom University (Tel-U)
Abstract
The digital transformation carried out by Telkomsel also experienced various challenges along the way. As a market leader in the telco industry in Indonesia with a large number of employees, customers and assets spread across various islands in Indonesia, this can be a barrier in the process of digital transformation that is running in Telkomsel.
The purpose of this study is to analyze the factors that become challenges and analyze the most dominant challenging factors in the transformation process in Telkomsel in the Network Services Management Group.
By knowing the dominant digital transformation challenges that arise, it is hoped that the NSM Group unit can prepare the right strategy to help accelerate and optimize the transformation process that is currently underway.
In this study, the population used is all Telkomsel employees for the Network Service Management Group unit with a total of 987 employees. Based on the calculation results, the number of samples used is 284.64 rounded up to 285 respondents.
The research method used is research with a mixed method approach, both qualitative and quantitative. This study uses an exploratory factor analysis method to explore all the factors that become challenges of digital transformation in general and specify them in the Network Services Management Group unit.
Keywords: Digital Transformation Challenges and Factor Analysis
