Would it be Safe to Travel Domestically Now? The Analysis of Perceived Travel Risk Across Generations Vido Iskandar, Serli Wijaya
Petra Christian University
Abstract
The Covid-19 pandemic has harmed various industries, including tourism. Many individuals prefer to stay home rather than go on vacation, and this is due to the fright of the existing pandemic situation. This study is aimed to examine the level of travel risk perceptions of domestic tourists among generations X, Y and Z. One-way ANOVA statistical technique was applied to identify the differences in travel risk perceptions among the three generations. A total of 603 samples representing generations X, Y, and Z have participated in the online survey. The result shows that each generation has significantly different perception in viewing various types of travel risks. The findings revealed is expected to offering recommendations for tourism service business managers to create a safe and comfortable quality travel experience. Doing so would enhance trust from domestic tourists to travel and revive the Indonesian tourism industry post-pandemic.
Keywords: Perceived travel risk, Covid-19, domestic tourism, generations X Y Z
