Magister Management, Telkom University
Jl. Telekomunikasi Terusan Buah Batu Indonesia 40257, Bandung , Indonesia.
Abstract
As a telecommunications and information technology construction company, PT. Sarana Prima Solusi Indonesia (PT. SPSI) is mostly engaged in working on telecommunication infrastructure projects at PT. Telkom and its group. In carrying out various projects that he got, PT. SPSI always requires materials in project work such as fiber optic cables, pole accessories, telephone poles, etc. Companies also need tools used in every project work such as Splicer, Optical Time Domain Reflectometer (OTDR), Optical Power Meter (OPM), Optical Light Source (OLS), Visual Fault Locator (VFL), etc. Where the material and equipment needs are mandatory to be provided by the company in fiber optic project work.
Using a SWOT analysis, it can be seen the suitability of the assessment between what are the company^s strengths and weaknesses with the existing environmental conditions, as well as the opportunities and threats from outside that can arise at any time. A SWOT analysis done properly can reveal competitive advantages that can be utilized in making a company^s business strategy. According to Ferrel & Hartline (2014) a SWOT analysis must cover the overall environmental aspects, both inside and outside the company. From the internal side, the SWOT analysis discusses the company^s strengths and weaknesses on the main dimensions such as resources, facilities and production capacity, market share, customer perception, product quality, product availability, and organizational communication. While the assessment for the environment outside the company includes the market (customers and competition), economic conditions, social, technology, and government regulations. SWOT analysis is a framework that can provide direction in developing a viable marketing plan.
Strategy formulation for the Telkomaterials business at PT. Sarana Prima Solusi Indonesia begins by analyzing the company^s internal and external conditions so that later the strategy obtained is in accordance with how the company^s
Keywords: Digital Business Strategy, Formulation, Strategy Design, SWOT
