CORE COMPETENCIES OF AUTOMOTIVE MANUFACTURING COMPANY IN INDUSTRY 4.0: A QUALITATIVE ANALYSIS (CASE: PT XYZ) Maulidna Sagita, Nidya Dudija
Faculty of Economics and Business, Telkom University, Bandung, Indonesia
Abstract
The readiness of organizations in Indonesia to implement industry 4.0 can be measured by referring to the INDI 4.0 index which is part of the Making Indonesia 4.0 roadmap. The People and Culture Pillar in INDI 4.0 has a greater value weight than the other pillars, because in Indonesia the success and failure of a company^s transformation to Industry 4.0 is very dependent on the readiness of human resources in it. The main factor is that the company must have core competencies, which are related to the skills and behaviors needed so that the company is able to compete and maintain its superiority. It aims to assist companies in achieving competitive advantage and winning the Indonesian market segmentation in the industrial 4.0 era, making a positive contribution to the implementation of industry 4.0 in Indonesia. This study uses a qualitative approach that includes a literature review on industry 4.0 competencies in the manufacturing industry, and a review of the company^s internal documents, as well as interviews with related informants. The strategy is to use a case study of PT XYZ, which is engaged in automotive manufacturing in Indonesia, that is one of five types of industries prepared by the government to engage in competition with other state industries in the industry 4.0 era. The results of the research that have been carried out form four core competencies that are in accordance with the characteristics of the object of research, such as Brand Feeling, Understanding Oriented, Efficiency Oriented, and Spirit of Improvement. However, if there is a potential change in organizational goals and industry trends in the future, it will be able to produce different core competencies as well.
Keywords: Automotive Manufacturing Industry, Core Competence, Industry 4.0
