Business Coaching: How to Fix and Deliver Accountable Financial Statement and Arrange Sales Budgeting at MSMEs of Berqa Project
Titis Prastowo (a*), Lily Sudhartio (b)

a) & b) Faculty of Economics and Business, University Indonesia, Jakarta, Indonesia
Gedung Prof Wahjudi Prakarsa, Kampus Sumitro Djojohadikusumo UI Salemba, Jalan Salemba Raya No 4, Jakarta 10430, Indonesia
*Corresponding Author^s Email: titis.prastowo[at]ui.ac.id

Abstract

Micro, Small and Medium Enterprises (MSMEs) is one of the sectors that make a very large contribution to Indonesia^s Gross Domestic Product (GDP) and absorbs much labour from the entire workforce. Nonetheless, lot of MSMEs facing problem in their business operation. MSMEs need insights, support, strategy and solutions from the experts on how to fix or solve their problems. Current business coaching was conducted in Berqa Project, a micro business located in Pondok Aren, South Tangerang, Banten and is engaged in self-manufactured ready to wear garment industry with the scope of expertise in friendly maternity wear. Business coaching used a qualitative approach that topography the real conditions and problems of MSMEs, then propose solutions, and implement them for MSMEs improvement. While propose that solutions, we found that the MSMEs had several problems after conducting external and internal data analysis, such as Business Model Canvas (BMC), Politic Economic Social Technology Environment Legal (PESTEL), Porter^s Five Forces, Segmenting Targeting Positioning (STP), Marketing Mix 4P (Product Price Place and Promotion), VRIO (Valuable, Rareness, costly to Imitate, exploited by Organization) analysis, interviews, and observations. In the end, GAP analysis and Pareto analysis emphasize two major problems. First, it showed us that Berqa Project yet have simple standard (recording) financial statement (according to PSAK^s rules), due to the owner^s lack of knowledge and the absence of resources (staff) that could do it. Second, there were budgeting system yet, especially arranged sales budgeting. They could have an impact on MSMEs owners who do not know the current performance and financial position of their business. Business coaching, through coach, suggesting owner to improve, make a simple standard financial record and arrange sales budgeting to their business to be more effective, efficient plus could set and review next year^s sale.

Keywords: Business Coaching- MSMEs- Friendly Maternity Wear- Manufacturing

Topic: Corporate Finance