ANALYSIS OF DIFFERENCES IN FINANCIAL LITERATURE AND INVESTMENT DECISIONS BETWEEN STUDENTS IN BANDUNG CITY AND CIREBON CITY
Aldilla Iradianty and Ajeng Amelia Sudarno

Telkom University

Abstract

Financial literacy is a series of processes to be able to increase the knowledge, skills and confidence of the community so that they can manage their personal finances better and make investments so that the money they manage can provide benefits after a certain period of time. Investment itself is done by saving capital in a place or platform whose capital can be in the form of money or goods. Currently, students in the city of Bandung and the city of Cirebon are trusted by their parents in managing their own expenses both for investment and for investment, with the many conveniences of investment instruments at this time, students can easily invest in the money they manage, although many previous studies have discussed the level of investment. financial literacy and investment decisions, but no one has examined the differences in big cities and small cities in West Java, therefore this study will find out whether there are differences in financial literacy and investment decisions between students in Bandung and Cirebon, by spreading questionnaires and analyzed using the Wilcoxon signed ranks test, so that the results show that there is no difference in financial literacy between Bandung and Cirebon students, and there are differences in investment decisions between Bandung and Cirebon students. The results of this study will be very useful for the financial sector, especially in marketing its investment products.

Keywords: Financial Literacy- Investments- Student- Bandung- Cirebon

Topic: Corporate Finance