Co-Creation Virtual Account with Government in West Java Regional Bank
Margo Gunatama (a), Ir. Dodie Tricahyono, M.M., Ph.D. (a)

a) School of Economy and Business, Telkom University, Telekomunikasi St. No. 1 Bandung, Indonesia

Abstract

The use of virtual accounts (virtual accounts) is increasing. At this time, companies are starting to innovate in corporate strategy. Digitally changing companies must be prepared to respond to unexpected and widespread digitalisation. Companies must combine the duality of exploitation and exploration and blend business and technology within the company. Bank bjb has a very large loyal customer base, namely State Civil Apparatus (ASN), retirees and local communities, especially in West Java and Banten.

This phenomenon will continue to grow rapidly along with the rapid pace of digital payment transactions that will facilitate the payment transaction process, one of which is through a Virtual Account (VA). According to (Harjo, 2021), with the limitations of the collection object, it is very difficult for regional financial managers to carry out their tax functions optimally. On the one hand, during the current pandemic, the West Java Provincial Government is in dire need of funds to overcome it, on the other hand, the results of local revenue collection have decreased compared to revenues in previous years.
The dominating bank bjb customers include ASN, BUMN/BUMD employees, employees of state institutions or non-civil servant government agencies, members of the TNI/POLRI, private employees or foundations, regional heads and deputy heads, council members, village officials and others.

Keywords: Virtual Account- Co-Creation- Digital Transformation

Topic: Digital Business Strategy