Marketing Management in Attracting Visitors and Complying with Health Protocols during the Covid-19 Pandemic at Bon Cafe, Palangka Raya
Srie Rosmilawati

Department of Communication Science, Universitas Muhammadiyah Palangkaraya
Jalan RTA Milono Km.1.5, Palangka Raya 73111, Indonesia
milakpid[at]gmail.com

Abstract

Marketing management is an essential and creative task in the business world that aims to attract visitors to a business or business, significantly when the Covid-19 pandemic harms all aspects of social life, especially in terms of the economy and the business or business world. Business actors must work and innovate, especially in terms of marketing, so that their products are widely known and sold. The government^s appeal for social distancing has an impact on slowing household consumption. This can reduce people^s purchasing power and significantly impact the business of Small and Medium Enterprises in Palangka Raya. This research uses descriptive research methods to determine the research problem. The results of this study use the marketing mix indicators proposed by Katler and Armstong in their book communication and marketing management, namely, four indicators including product, price, distribution (place), and promotion. The results show that by making comparisons with other cafes and the use of social media is a means for Bon Cafe business actors to find references or ideas in increasing the number of menus, social media, and their listings on the Grabfood application as well as a means used by Bon Cafe to promote products or menus. Setting the price for the menu it sells, Bon Cafe has set one price for each visitor without paying much attention to the stages in-depth and is quite affordable. Then in increasing the number of production and distribution of customer orders, Bon Cafe already has a courier for ordering via WhatsApp and can also go through Grabfood for online ordering, this also applies to ordering food at the food court, during the Covid-19 pandemic, Bon Cafe has tried to implement and enforce health protocols in the Bon Cafe environment.

Keywords: Marketing management- Covid-19 pandemic- Bon Cafe

Topic: Social Science and Humanities