Visual characters Stiker Kota classic text sticker category as inspiration in Indonesian proverb poster Rafael Jonathan, Tengku Ghassany, Frans Santoso
Bina Nusantara University - School of Design, Kav 21, Alam Sutera Jalan Jalur Sutera Barat Panunggangan Timur, RT.001/RW.004, Panunggangan, Kec. Pinang, Kota Tangerang, Banten 15143
Abstract
Glancing at one of the visual cultures found in Jakarta, namely the city sticker, where this city sticker is commonplace in various public places, not only in Jakarta but also in big cities on the island of Java. We can see the presence of City Stickers on public transportation, motorized vehicles, various public facilities, and various other places. City stickers have been circulating in the community for a long time and have circulated a lot without enough attention. City stickers have an important role in the middle of the small community as a means of releasing simple thoughts that they think about every day. This research was conducted with the aim of rekindling a sense of pride in Indonesian culture through the design of Indonesian proverb posters inspired by local visual cultural artifacts. Meanwhile posters of well-designed Indonesian proverbs are still hard to find. With the increasing number of Indonesian proverb poster designs with an attractive and contemporary appearance, it is hoped that it can evoke a sense of pride in Indonesia. With the poster design as a product of popular visual culture combined with visual references from city stickers, it will further help evoke a sense of Indonesia and enrich Indonesian popular visual culture. The stages of the creation process in this research use ^The Design Method^ where this method emphasizes the process of observation, problem identification, visual concept development, and design implementation. The words in the proverb are visualized with a cheerful and attractive composition.
Keywords: Stiker Kota, Indonesian proverb, poster design.
