Effect of Financial Literacy and Behavior on Investment Decisions
Sujono,Nitri Mirosea,Ibnu Hajar

University Halu Oleo

Abstract

The purpose of this study is to examine the effect of financial literacy and financial behavior on investment decisions. This study was conducted on investors listed on the Indonesia Stock Exchange Representative of Southeast Sulawesi. The number of investors is 4,560 investors in 2021. The number of samples is 367. The data collection technique uses e-questionary with the help of google forms. Questionnaires were distributed through the Southeast Sulawesi Investor Group WhatsApp. The number of respondents who returned the questionnaire was 365.
The results of the study found that financial literacy and financial behavior have a significant effect on investment decisions of Southeast Sulawesi investors. Investment knowledge is the indicator that reflects the highest financial literacy variable. Meanwhile, the financial behavior indicator that reflects the most financial behavior is familiarity. The indicators of the study of macroeconomic conditions and the company^s fundamental factors are the ones that reflect the highest investment decision variables.

Keywords: financial literacy, financial behavior and investment decisions

Topic: Accounting and Finance