Innovate the Environmental Awareness Education Campaign through Videography at the Rawajati Waste Bank in South Jakarta
Abdul Aziz,S.Sn.,M.Med.Kom (a), Muhammad Imam Tobroni S.Sn, M.Sn (b), Suprayitno Sutoyo, S.Sn, M.Sn (c)

(a) Creative Advertising, School Of Design, Bina Nusantara University Jakarta
(b) New Media, School Of Design, Bina Nusantara University Jakarta
(c) New Media, School Of Design, Bina Nusantara University Jakarta

Abstract

As the state capital, Jakarta is struggling to increase the amount of waste and the growing number of shelters that cannot accommodate waste. The use of videography in an educational campaign on the Waste Bank program has become one of the means or means for the community to participate in the fight against waste, especially in Jakarta. The purpose of this study was to determine the role of videography in educating audiences, especially millennials, about the Waste Bank on social media. This study uses a qualitative descriptive research method. The result of the research is to create a videography of the Waste Bank with persuasive and effective messages on social networks so that it can be understood and understood directly.

Keywords: videography, education campaign, waste bank, millennials, Jakarta

Topic: Humanities