Development of BCD-Based Health Promotion Model (Benefit, Comparative and Dangerous) Improving Adolescent Resilience to Exposure to Unhealthy Food Advertisements I Putu Suiraoka (a*), Ni Komang Wiardani (a), Indhira Shagti (b)
a) Nutrition Departement, Poltekkes Kemenkes Denpasar
* suiraoka[at]gmail.com
b) Nutrition Departement, Poltekkes Kemenkes Kupang
Abstract
Lifestyle is a person^s pattern in the world which is expressed in his activities, interests, and opinions. Therefore, advertising can also influence the way people are not only a necessity but as a way of life. Changes in behavior occur more quickly when the person concerned feels the benefits (benefits), can compare the information obtained from the information received, and knows the dangers (dangerous) of their behavioral choices. The general objective of this study was to determine the effectiveness of the BCD-based health promotion model (Benefit, Comparative and Dangerous) to increase adolescent resilience to exposure to unhealthy food advertisements. This study is a quasi-experimental study with a randomized pretest and posttest control group design. The research was conducted in Denpasar City and Kupang City. The reason for taking these two locations is because of the differences in the lifestyle of teenagers in the two places. Where in the city of Denpasar due to the impact of tourism there was a rapid and massive cultural shock, while in the city of Kupang this did not happen. The population in this study were high school teenagers who live in the cities of Denpasar and Kupang with a total sample of 100 in each city. Samples were taken by using the Multistage Random Sampling technique. Data were collected by interview method using a questionnaire. The results showed: the design of a BCD-based health promotion model (Benefit, Comparative and Dangerous) was carried out with an offline approach (advocacy and education to schools) and online (with Instagram and FB media) with the tagline ^let^s eat healthily^. The application of the BCD (Benefit, Comparative and Dangerous) model is effective in increasing the resilience of adolescents to exposure to unhealthy food advertisements.
