The Readiness of MSME Using Fintech Application and the profile of Fintech User in Bandung Area Riyang Mardini, Irena Paramita Pramono, Rudy Hartanto
Universitas Islam Bandung
Abstract
Fintech arises as a result of changes in people^s lifestyles that involve technology in their daily activities. Fintech has an impact on the ease and practicality in the process of financial transactions and reduces costs that arise in the transaction process. Meanwhile, limited access to capital which is a classic problem in the MSME sector is a problem that requires inclusive solutions and problem-solving. Seeing the existence of MSME financing needs that have still not been met, changes in community behaviour and the intensity of the use of technology in the community, and the potential implementation of Fintech as a whole, then this research needs to be done to observe the potential of fintech in integrating MSME finance, in terms of the application of technology and knowledge from the community related to fintech.
Keywords: MSME, Finance, Technology
Topic: Marketing and Fintech in Terms of Islamic Perspective
