Strategies in Building a Sustainable Textile Industry Muhardi Muhardi, Cici Cintyawati, Rabiatul Adwiyah, Norsiah Hami, Rushanim Hashim, Salmah Omar, Shafini Mohd Shafie
Universitas Islam Bandung
Universiti Utara Malaysia
Abstract
This research is aimed to analyze the strategy to build sustainable textile industry. The utilized method in this research is an integration strategy. This research was conducted in Bandung, Indonesia. The result shows that the sustainability of textile industry is determined by how accurate this industry to choose its strategy, not only by practicing backward integration by nurturing a strong relationship with raw material suppliers in input market, but also by practicing forward integration to build a strong relationship with the market and intermediary marketers.
