Virtual Identity of Hijab Celebrities Deasy Juliani, Anne Ratnasari, Ike Junita Triwardhani
Universitas Islam Bandung
Abstract
The rapid development of information and communication technology has led people to a new world, namely the virtual world. Just like the real world, in the virtual world, each individual also has an identity that he wants to appear in cyberspace, either through photos or videos. One of them is on Instagram social media. Someone^s identity on Instagram social media can be the same as real identity in the real world or different. The purpose of this study was to determine the virtual identity of the hijab celebrities and to identify the front virtual, middle virtual, and also back virtual hijab celebrities that shape the hijab celebrity^s self-concept in the virtual world. The method used is qualitative research with the phenomenological approach of Alfred Schutz. This study uses Wood and Smith^s virtual identity theory. The informants of this study were five of the hijab celebrities in Bandung and five supporting informants. Data collection techniques in this study by conducting in-depth interviews and documentation. The results of this study show that the hijab celebrities in Bandung have a virtual identity that remains the same as real life, some that are different from real life, while from the virtual front, middle virtual, and back virtual, they produce- religious hijab celebrities, endorse hijab celebrities, and hijab celebrities. trendsetter.
