Student Perception About The Selective Exposure Of The Anti-Corruption Campaign On Facebook
Neni Yulianita (a), Anne Maryani (b), Rita Gani (c)

Universitas Islam Bandung

Abstract

Anti-corruption education needs to be instilled from an early age so that the next generation of the nation has an anti-corruption spirit. Therefore the research team felt the need to conduct research on ^Student Perceptions About The Selective Exposure Of The Anti-Corruption Campaign On Facebook^ with the aim of research to find out, analyze, and discuss: Attractiveness, Appropriateness, Clarity, Attitude, Duration and Exposure of Anti-Corruption Campaign media via Facebook. The research method used is a survey method through a comparative descriptive study at two tertiary institutions, namely Islamic Universities and State Universities. The research object was students who were hit by the anti-corruption campaign carried out by the KPK on Facebook. The population in this study were 1,341,951 netizens from Facebook. Sampling using the Slovin formula with &#945- = 0.05 in order to obtain a sample of 200 netizens. The data collection technique is done by distributing questionnaires, observation, and literature study. The results showed that the comparison of students^ perceptions of Islamic Colleges and State Universities about the Anti-Corruption Campaign on Facebook Social Media, has the same perception, namely that the campaign has attractiveness, as needed, is clear, has a positive attitude, and follows the campaign on Facebook.

Keywords: Attractiveness, suitability, clarity, attitude, duration, media exposure

Topic: Innovative Education in the Digital Era