Social media engagement on stunting prevention program among adolescent in central java: a media tracking survey 2019 Siti Masfiah 1, Arrum Firda Ayu Maqfiroch1, Windri Lesmana Rubai 1, Siwi Pramatama Mars Wijayanti 1, Dian Anandari 1, Arif Kurniawan 1, Saryono 2, Budi Aji 1
1 Public Health Department, Faculty of Health Sciences, Jenderal Soedirman University
2 Nursing Department, Faculty of Health Sciences, Jenderal Soedirman University
Abstract
Stunting is the main problem of child nutrition occurs globally, including Indonesia. Indonesia in 2005-2017, became the country with the fourth rank (36%) in Southeast Asia. Central Java is one of the provinces with a high prevalence rate (28.5%). In 2018, the Government of Indonesia established 100 districts and cities priority for handling stunting. One focus of the activity is BCC (Behaviour change communication). In Central java, it was developed COMBI (Communication for behavioral impact) program to target adolescent which one of channel used was mass media. Aim of this research was to assess social media engagement on stunting prevention program among adolescent in central java. This study was observasional research, involved 388 adolescents from 18 high schools in 2 districts in Central Java (Banyumas and Purbalingga). Data was analyzed descriptively using AIDA (Attention, Interest, Desire, Action) theory to assess the media engagement of adolescent. Ethical clearance was approved by Medical Faculty Ethics Committee, Jenderal Soedirman University. Study showed that about more than half of adolescent (65,2%) have engaged with media information related with stunting. Adolescents had several source of information, both from social media and schools information. About one third of them (32%) got the information from Instagram. There were 3 messages in the program delivered- cegah stunting itu penting, cegah stunting untuk menjadi remaja sehat, and cantik berseri tanpa anemia. Among those message cegah stunting itu penting was found the most attentive one. About one fifth (17,5%) of adolescent did the prevention behavior because of the message. Study recommend that social media such as Instagram found to be a potential source for health information channel for young generation.
Keywords: social media, stunting, adolescent, Indonesia
