Malang Coffee Value Chain Analysis: A Case Study of Taji Coffee
Masud Effendi and Imam Santoso

Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Brawijaya
Jl. Veteran Malang, Indonesia

Abstract

Taji is a coffee producing area in Malang Regency, East Java, Indonesia. This study aims to analyze the coffee value chain produced by Taji villages that distributed to cafes in Malang City. The study was conducted in Taji Village, Malang Regency and Angkot Cafe, Malang City. Value chain analysis is performed using the Hayami method. This study obtained actors, volume and value mapping of Taji coffee. There are three main actors involved in the Taji coffee value chain, namely farmers, collectors and processors. The biggest added value is obtained by the coffee processor.

Keywords: actors, coffee, mapping, Taji

Topic: AGROINDUSTRIAL PRODUCTION SYSTEM MANAGEMENT AND REGULATION