Hs Coop Mobile Application and Shariah Cooperative Products for Service Satisfaction and Halal Lifestyle 1 Institut Agama Islam Bunga Bangsa Cirebon, West Java, Indonesia Abstract Koperasi Pegawai Republik Indonesia (KPRI) Harapan Sejahtera is one of coop engaged in microfinance services that has implemented digital creative industry services, namely Hs Coop Mobile. Hs Coop Mobile is an application of digital financial service that allows all members to conduct electronic financial transactions by using a smartphone. In addition, KPRI Harapan Sejahtera complies with trend in Indonesian society, using the shariah system in all of its business products such as deposit products, financing or services, which are expected to provide satisfaction to all members of coop. This shariah service will have been an impact on the halal lifestyle of its members naturally. This study aims to determine the effect of using Hs Coop mobile and shariah products on service satisfaction and halal lifestyle in the era of disruption. This research method is an associative quantitative method. The sample of this research is the members of the KPRI Harapan Sejahtera which consists of 212 members consisting of civil servants and non-civil servants. The research was conducted in January 2020. The results of the statistical hypothesis test display that there is a significant effect of using Hs Coop Mobile on service satisfaction, and there is a significant effect of using shariah products on the halal lifestyle in the era of disruption. Keywords: Hs Coop Mobile- Shariah- Cooperative- Service Satisfaction- Halal Lifestyle Topic: Economics and Management |
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